RATIA

FLAGSHIP STORE


Ratia is an all-around experience where body and space successfully merge. The total philosophy of the Company is represented by a big Corian table hosting all the ingredients of a well balanced life. Skin care products on display at the entrance, natural plants used as a screen and built into the large surface, care advices available in private counseling booths, healthy food and drinks prepared on the spot in the kitchen area, good time management carved into the table right at the entrance and social entertainment and relaxation taking place in the open lounge.
On the outside, different materials wrap large part of the building enhancing the translucent qualities of its attractive skin.
Ratia는 건강한 신체와 공간이 아름답게 어우러지는 총체적인 경험을 선사한다. 매장 내부의 철학은 균형 잡힌 삶의 요소를 한데 묶어주는 커다란 코리언 인조대리석 테이블을 통해 표현된다. Ratia의 기초 화장품은 입구 가까이 진열되고, 매장 곳곳에 놓인 자연 소재와 스크린이 고객상담 코너와 건강식, 음료를 제공하는 자그마한 준비공간과 라운지, 관리사를 위한 공간 등으로 자연스럽게 분할된다.



Project by: MOTOElastico
Design Team: Hyosun Chang (Paran) + Simone Carena, Marco Bruno, Hyemin Ro, Jinsun Baik, Nayeon Kim
Location: Cheongdam-dong, South Korea, 2007-08
Photo by: Yum Seunghun
Published on: MARU, C3, BOB


     
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